45% of consumers now ask AI to find a business, up from 6% a year ago. It recommends as few as 1.2% of the businesses people ask about.
The gap is structural.
Here’s what we do about it.
Scan
You see the answer your market is already getting: which businesses come back when someone asks ChatGPT, Gemini, Perplexity, and Claude for what you do, and which sources each platform leans on.
Build
Your business becomes legible to those platforms, through the structured data and entity signals they read and content aligned to how people actually ask.
Track
Every month you know what the four platforms say when your market asks, and what moved. You see the same answer your next customer sees.
Steward
Your signals stay current as your market and the models move: we keep the entity and authority work live across all four platforms, and a new gap gets caught early.
For businesses built on reputation.
What the platforms read.
Organization, LocalBusiness, Person, Service, Review, and FAQ schema, configured so the platforms can parse what your business is and tell it apart from others with similar names.
robots.txt configured for the AI crawlers by name, GPTBot, ClaudeBot, PerplexityBot, Google-Extended, and the rest, so the platforms are allowed to read you, plus an llms.txt profile for the platforms that adopt it.
The signals that tie your business to your location, your work, and the people behind it, so the platforms associate you with the right thing in the right place.
Your content shaped to the language people actually use when they ask AI for a recommendation.
Your market is already asking.
Few businesses in your field have made themselves legible to these platforms yet, so the ground is open. As more do, the position gets more expensive to take, the same way the businesses that moved first on Google still hold the top today.
What it costs.
The full engagement: scan, build, monthly tracking, and ongoing stewardship across all four platforms.
Everything in Standard, plus multi-entity architecture for businesses running more than one brand or location, competitor-alert monitoring, and quarterly deep-dive audits.
Ask them yourself.
Type the question your next customer would ask into ChatGPT, Gemini, Perplexity, or Claude, and see who it names today.